WORDMARK
FOMEK's corporate identity (CI) symbolizes reliability, passion, entrepreneurship, and innovation through convergence.
FOMEK’s CI uses an acronym of the organization’s English name (Federation of Middle
Market Enterprises of Korea), which was changed in February 2019, to create the FOMEK
logo.
A bold sans-serif font expresses the role and status of MMEs as "support for
Korea's economic development." The "ME" emphasizes the representative nature of
FOMEK as Korea's one and only legal economic entity representing MMEs.
The "M" repeated in "middle market" is reduced to a single letter with two small
squares sitting above the second peak.
The dark gray brand color, symbolizes the
reliability of MMEs and FOMEK, while orange bold color symbolizes MMEs’ passion,
entrepreneurship, and innovation achieved through convergence.